Workshop hosted by Cambridge Consultants offers market-driven efficiency measures to reduce transportation’s carbon footprint without costly infrastructure projects Cambridge Consultants, a leading design and development firm, has released a report discussing the critical needs and opportunities presented by ageing and inefficient transport systems across Europe. The report, entitled “The Efficient Journey: Creating a commercial reality or just a dream?” is the culmination of a 24-hour transport workshop hosted by Cambridge Consultants that included experts from TomTom, Siemens AG, British Gas, and other industry and academic leaders in the transport and energy space.

The report examines the current situation in the transport sector and defines the “efficient journey” as the one with the smallest carbon footprint with most economic and social benefits. It also explores the many factors in business and customer transportation decisions, which go far beyond CO2 emissions, looking at how to modify behaviour and the use of market signals to achieve better outcomes. The report also includes several case studies looking at major shifts in transportation behaviour, government projects and market driven solutions, examining projects from Los Angeles to Stockholm.
The report suggests several possible solutions to decrease transport’s carbon footprint. Controlling price is a notable tool, including price increases on less efficient travel methods, and higher pricing as a load balancing tool during peak travel times. Intriguingly, mobile devices could play a significant role in allowing consumers to make better-informed decisions. Sophisticated automotive ‘Black Boxes’ could provide data to Pay-as-You Drive insurance, in-vehicle driver advice (e.g. the optimum gear for a given speed) and fuel monitoring. Social media could also play a key role, as real-time information-sharing among peers gains increasing influence over behaviour.

Four broad categories are identified by which to measure “the efficient journey”: transportation, technological, economic and experiential. These cover costs (economic, financial and social), fuel efficiency, energy storage, resource allocation and traveller experience. Once the goal of diminishing travel’s carbon footprint is established, some disagreement on how to address the goal drives competition, and competition drives innovative solutions.
“Behaviour will not change based purely on scientific arguments, particularly when it comes to travel choices. With transport accounting for 20-25 percent of world energy consumption, we must be resolute in our determination to effect significant change in infrastructure, technology and consumer decisions,” said Dr. Liz Orme, Commercial Director of Energy and Transport, Cambridge Consultants. “Surprisingly, large government funded infrastructure projects are not necessarily the solution. Our conversations suggest that governments need to set broader transportation goals and then focus on market mechanisms to drive behavioural changes and allow competition to drive innovation.”
Cambridge Consultants are innovators in the development of transport applications, specialising in intelligent transport systems that function at the interface between technology and operations. Deploying techniques such as active traffic management, transport RADAR and NMCS compatibility, Cambridge Consultants’ team of engineers and experts have enabled their clients to resolve the challenges and demands placed on today’s transport infrastructure.
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CLICK HERE About Cambridge ConsultantsCambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For over 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of over 300 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications.
Created by three Cambridge graduates in 1960, the company has grown into a leading technology business, renowned worldwide for its ability to solve technical problems and provide innovative, practical solutions to commercial issues. In 2009, the company was awarded the prestigious Queen’s Award for Enterprise in International Trade. For more information visit:
www.CambridgeConsultants.com Cambridge Consultants is part of Altran, the European leader in innovation and high technology consulting. The Group’s 17,500 consultants, operating worldwide, cover the entire range of engineering specialities, including electronics, information technology, quality and organisation. Altran offers its clients ongoing support throughout the innovation cycle, from technology watch, applied basic research and management consulting to industrial systems engineering and information systems. The Group provides services to most industries, including the automotive, aeronautics, space, life sciences and telecommunications sectors. Founded in 1982, Altran operates in 20 priority countries. In 2010, it generated a turnover of €1,430 million. For more information visit:
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